- Anyone can do sales but not everyone survives.
Often we hear people saying anyone can do sales, practically anyone. Degree or no degree. 20 year old or a 40 year old. I’m not going to deny that. But, instead, I’ve begun to realise surviving in this field is the harder part. It takes a whole lot of perseverance and persistence to go forth each day with newfound strength to hit THAT sale.
2. No pain, no gain?! Not always.
You end up putting in at least 50 man-hours for a $50 dollar commission. And, sometimes, just 5 man-hours is all that is needed for you to earn $500 dollars on commission. So, it’s not always no pain, no gain. But, what I’ve come to learn is that, it balances out at the end of the day and hard work does pay off. You just gotta be consistent.
3. Follow ups!
No matter how good a “talker” you are, if you do not follow up you lose the game. It’s probably the most tiring part of the job – keeping track of who to call and when to call. Day and time, both are equally important. Say hello to Excel, google sheets, reminders. notes!
Having the strength and more importantly, patience to handle low-ballers are a HUGE, HUGE part of the job. As a customer, everyone wants the most value for the lowest price. Who doesn’t?! So, put yourself in your customer’s/client’s shoes and offer them the best you can. But, never sell yourself short in the process! So, be sure, to find that balance and you’ll be sure to fly.
5. NEVER mass mail! NEVER!
No one wants to be on the receiving side of an email sent out in masses. It takes time, but, put in the effort to address your recipient and add in a line or two to show that you actually do care about the business they do and how you can help them. I just spent 5 minutes on the line with someone from a financial institution. I specifically tell him my needs expecting a tailor-made email sent to me. But, damn! I open the attachment and a brochure, perhaps, one given out during any roadshow on the company’s profile greets me. No surprise there, but, I’m clearly not going to be calling him back anytime soon. The effort you put in always shows! Don’t cut corners.
6. You drive your own pocket.
It’s as simple (and hard) as that! Work hard, be consistent and reap the benefits. Stay hungry!